JING Tea Concentrates · Non Alc Competition 2026
The Effortless
Pour
Where Great Ingredients Meet Greater Skill
We're inviting bar teams across the UK to prove that non-alc can be just as exciting, considered, and memorable as any alcoholic drink on the menu.
Non-alc is one of the fastest growing categories in hospitality, but most substitutes still fall short on flavour and experience. The venues leading the charge aren't just stocking options, they're building non-alc menus with the same craft and intention as everything else on the list.
The Effortless Pour is JING Tea's invitation to bar teams across the UK to be part of that shift. Create a simple, sophisticated non-alc serve using JING Tea Concentrates, maximum four ingredients, tell us the story behind it, and compete for the chance to have your drink on stage at Parched 2026, the UK's leading non-alc hospitality event.
We'll get you started with a sample pack and training to help you craft your drink.
Exceptional flavour, without the alcohol — and without the complexity.
- • Create a simple, sophisticated non-alcoholic serve using JING Tea Concentrates
- • Maximum four ingredients
- • 0.5% ABV or below
- • Submit your recipe and tell us the story behind it in under 200 words — the choices, techniques, and thought that make it both simple and exceptional
- • Entries close Monday 13th July 2026
What You Can Win
- • £1000 voucher
- • Your drink on stage at Parched 2026
- • Showcase at Parched 2026, hosted by Tom Surgey — your serve at the cocktail bar, your name and venue front and centre
- • Feature in prestigious hospitality press
- • 1:1 masterclass with JING's Head of Tea
- • A curated selection of JING's finest teas & teaware
- • A curated selection of JING's finest teas & teaware
- • £100 voucher
- • A curated selection of JING's finest teas & teaware
Three Good Reasons
Lead on Non Alc
Give your guests a non-alcoholic menu with as much thought and care behind it as the cocktail list. JING gives you the product, the training, and the support to get there — the competition gives you the reason to start.
Craft Something Unforgettable
The best drinks start with exceptional ingredients. JING Concentrates bring the depth, structure, and complexity — making sophisticated flavour effortless to achieve. Your skill and curiosity take it the rest of the way.
This is your chance to create something that speaks entirely for itself and sits proudly on your menu.
Get Recognised for Your Craft
Your drink on stage at Parched 2026 — the UK's leading non-alc hospitality event.
Press coverage. A masterclass with JING's Head of Tea.
The non-alc category is defining itself right now. This puts you in that conversation.
Parched 2026
Taking place at Mare Street Market, this is a chance to put your drink in front of the trade buyers, press, and passionate consumers who are defining where the category goes next.
Your serve featured at the Parched 2026 cocktail bar — your name and venue front and centre.
The UK's benchmark Non Alc event — a celebration of great drinks, great hospitality, and great flavour, simply without the alcohol. Founded by Tom Surgey, it brings together the trade and consumers in one room to taste, discover, and be inspired by the best the non-alc category has to offer.
Learn more about Parched →Four Simple Steps
Register Your Interest
Submit your details via the link above. We'll send your sample pack so you can start creating, and arrange a team training session.
Create Your Serve
Using JING Tea Concentrates, create a simple, sophisticated non-alc serve. Max 4 ingredients. Feature it on your menu or specials board for at least one month, May – August 2026.
Share on Instagram
Post your creation tagging @jingtea with #nonalc and #effortlesspour. Personal or venue account, if venue, include the creator's name.
Submit Your Entry
Submit your recipe and story via the link above. In under 200 words, tell us how you developed your drink. Deadline: Monday 13th July 2026.
Terms of Entry
- Ingredients
- Maximum 4 ingredients including the concentrate. Any homemade ingredient must include the recipe.
- ABV
- 0.05% ABV or below.
- Story
- Under 200 words, tell us the choices, techniques, and thought behind the drink.
- Who Can Enter
- Entries by individuals, not venues. Multiple entries from the same venue welcome. Entries are open to individuals working in a professional hospitality capacity, bartender, barista, mixologist, beverage manager, or similar.
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