Discover Our Stories
Established by our founder, Ed Eisler in 2004, JING has frequently featured in press, print and digital for its approach to modern tea ceremony, inspired by ancient cultures. You’re as likely to find us on the BBC leading the discussion on the real value of tea, as you are in an expert collaboration with the world’s leading chefs and personalities: upholding our mission to inspire the world to enjoy tea at its very best.
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JING is recognised by leading consumer and trade print publications and journalists for being at the top of its market for tea, teaware and its ethics.
‘Andrew Jefford joins pioneering tea importer Edward Eisler of Jing Tea, as he visited some of his suppliers in China.’
‘If you need some convincing to put down your cappuccino and pick up a brew then why not branch out and try Jing?’
‘JING has brought coveted JING Wild Wuyi Gold Tea to British consumers. We can’t wait to try it.’
‘For Sunday brunch, something to stimulate the liver and senses is called for: Jing Tea’s Keemun China Black tastes precise and clear, and its orchid aroma soothes a hangover.’
They know a thing or two about tea in China and Japan. So it is a tribute to Edward Eisler’s expertise that he has succeeded in exporting it to both countries.’
‘Battle of the Senses, 2010, ‘Can you train your nose? And are a sommelier, a tea expert and a perfumier’s skills transferable to other disciplines?
‘As a penniless student in Paris, Edward Eisler decided he couldn’t change his life for all the tea in China – but he could for some of its finest brews…’
‘With single-source origins, precise blends and flavours as exquisite as coffee or wine, the appreciation of tea as a luxury beverage is re-emerging as a modern trend.’
‘Absolutely perfect. We refer of course to tea, a national institution that simply doesn’t feature enough at events. JING is here to change all that.’
‘Battle of the Senses, 2010, ‘Can you train your nose? And are a sommelier, a tea expert and a perfumier’s skills transferable to other disciplines? NATASHA HUGHES put them to the test.’
‘Non-alcoholic drinks don’t acore many column inches here, but the JING Tea cup has itself desk space in the office.’
‘As Britain’s love affair with tea continues, so does JING’S dedication to bring the highest quality tea drinking experience to the nation.’
Over the years, we’ve travelled with the BBC to our tea gardens to discuss the history of tea in China, and recently joined Monocle Radio 24 to discuss the value of tea in 2017.
Ed puts the kettle on with Robert Bound to talk the true value of tea in 2017.
Ed and Andrew Jefford visit the tea gardens of China with the BBC.
Shelia Dixon and Ed talk on the subject of exceptional and special teas.
Nothing goes better with a freshly infused tea than food carefully selected to pair and complement the taste. Here are just a few examples of JING-inspired recipes to whet your appetite.
Available not just in restaurants and hotels around the world, JING is also widely enjoyed at home, as part of a daily moment of calm focus and modern tea ceremony.