WHAT MAKES OUR TEAS DIFFERENT?
We source authentic teas which express the true taste of their origin
We bring you teas with character, with true flavour, made by masters to reflect the taste of their origin. We prioritise freshness, so that our teas arrive with you as they left the garden – bursting with flavour.
We do not blend from multiple origins, where the integrity of the origin is lost. A tea should taste of its place and its people – the local terroir, passion and production methods refined over millennia.
Our process is highly selective – we taste thousands of samples each year and select only a very few. We can say with absolute confidence that these are the best teas of their type, at their price.
We would rather keep looking than buy a tea that is not good enough, so our range is constantly evolving from season to season, year to year.
Direct from source
We work directly with producers to best understand the complexities behind their tea, and regularly stock teas never before made available outside of their domestic market.
We highly value the producer’s expertise in tea production, but often bring our understanding of the global market, and broader tea knowledge to improve the final product. We see this as a win-win situation for both sides, working together to drive greater demand for high quality tea.
Our relationships are long-term, mutually beneficial and based on a shared passion for tea. Producers are often entrepreneurs who have spent their lives and invested their careers in tea. Nobody makes that investment based on purely financial motives, but usually fuelled by an enduring interest and passion for tea.
“The teas we source are not a commodity; they must come from a particular origin and reach a level of quality. As such we always pay the price they command. Through education and sharing our passion for high quality tea we are driving demand at the top of the market, benefiting the supply chain end-to-end”
Edward Eisler, JING Founder