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Black Tea

Assam Breakfast Tea

Malty, Honey, Raisin From Assam, India

The ultimate single origin 'english' breakfast tea, satisfying and full-bodied with honeyed malty flavour. Expertly blended from selected gardens in Assam, India, for a fortifying and malty black tea that is perfect with or without milk.

Available as
Loose LeafLoose Leaf
Tea BagsTea Bags Tea CaddyTea Caddy
Helpful Add-Ons
  1. Porcelain Tea Infuser
  2. Tea Timer - Glass - Teaware - JING Tea
    Tea Timer
    £14.70
  3. One Cup Teapot with White Tea

Assam Breakfast Tea

To ensure a bold and true expression of Assam character, we have created our single origin breakfast blend using the finest second flush tea leaves. Our Head of Tea, Tom, selects the best batches of this Indian tea from Assam’s foremost gardens out of the hundreds that he tastes each year. In India’s subtropical north east, the Assam terroir borders the Himalayas and is renowned for its rich soils, producing teas that offer the ideal balance of strength, assertiveness and malty flavour – everything that we believe makes the perfect 'english' breakfast tea.

  • Cultivar - Camellia sinensis var. assamica
  • Picked - Summer
  • Oxidisation level - 100%

Tasting notes

  • What to look for

    What to Look For

    Dark coloured tea leaves scattered with golden tips.

  • Aroma

    Aroma

    Comforting malt, honey and rich dried fruit.

  • In the cup

    In the Cup

    Deep ruby-red tea infusion.

  • Taste

    Taste

    Amazingly satisfying, rich and malty.

Origin

To ensure a bold and true expression of Assam character, we have created our single origin breakfast blend using the finest second flush tea leaves. Our Head of Tea, Tom, selects the best batches of this Indian tea from Assam’s foremost gardens out of the hundreds that he tastes each year. In India’s subtropical north east, the Assam terroir borders the Himalayas and is renowned for its rich soils, producing teas that offer the ideal balance of strength, assertiveness and malty flavour – everything that we believe makes the perfect 'english' breakfast tea.
  • Cultivar - Camellia sinensis var. assamica
  • Picked - Summer
  • Oxidisation level - 100%

Origin

Tasting notes

  • What to look for

    What to Look For

    Dark coloured tea leaves scattered with golden tips.

  • Aroma

    Aroma

    Comforting malt, honey and rich dried fruit.

  • In the cup

    In the Cup

    Deep ruby-red tea infusion.

  • Taste

    Taste

    Amazingly satisfying, rich and malty.

The perfect cup

  • Measure 4g or 2 tsp per cup (250ml)
  • Heat water to 100°C
  • Infuse tea for 3-5 minutes
  • You can re-infuse this tea once

Customer Reviews

1 of 36 Reviews
94% of 100
4.7 out of 5
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  1. Rating
    40%

    1 month ago

    Not a bad tea.. hard to trust without grades

    As some have stated, batches appear to vary. Jing does not post the tea's grading, allowing them wiggle room as to what product you actually receive. Looking at the leaves, it's probably BOP. If Jing regards itself as a serious tea merchant, I would advise adding grades immediately.

    --------------------------------------------------------------------------------------------------------

    Hi CJM,

    Thank you for contacting JING with your honest feedback.

    I can confirm the JING Assam Breakfast loose leaf tea grades are GBOP and GFBOP.

    The tea is blended once per year, so apart from small annual differences in crop, the tea is very consistent.

    It’s always great to hear from customers with knowledge of tea grading. As I'm sure you are aware, leaf size is only one indicator of quality. We feel that taste is the most important factor to our customers and prioritise this when creating the blend.

    If you would like to discuss this further, we would be happy to do so. Kindly email us directly on [email protected] and we can help with any further queries.

    Warm regards,

    JING Customer Service Team
  2. Rating
    100%

    2 months ago

    My favourite tea

    This is my absolute favourite breakfast tea - nothing else comes near it! I’ve tried and been recommended many others however nothing else has the crisp and malty taste that Jing Assam breakfast tea has. Each year I stock up (this year I was dangerously low before the new stock arrived) and take advantage of the great offers around Black Friday. Won’t be buying any other tea again !

    -----------------------------------------------------------------------------------------------------

    Hi Neets,

    Wow! High praise indeed for the Assam Breakfast tea! I's great how much you appreciate the robust flavour of this tea! Thank you for taking the time to leave us such lovely feedback!

    Unfortunately, you haver applied a 1 star review- which is listed as a poor rating I'm afraid. If you are happy with the tea, could you kindly change this to a higher star rating so other customers can be aware of how much you loved this product.

    Warm regards,

    JING Customer Service Team
  3. Rating
    80%

    3 months ago

    Pleasant but…

    My husband is the tea drinker, I join for breakfast. First brew seemed tasteless to me. But the next morning , when I think it was brewed longer it was much improved. However, although my husband enjoys it, the cost against another high end tea we buy is not justified.

    -------------------------------------------------------------------------------------------------------

    Hi,

    Thank you for your honest and high star rating of the JING tea.

    I'm sorry to hear the taste was not as expecting on the first occasion. JING pride themselves in ensuring the highest quality tea with exceptional flavour to give a robust and malty taste to the Assam Breakfast.

    It's great to hear your husband enjoys this tea, and we will of course forward your feedback to our tea tasting team for future developments of the brand.

    Warm regards,

    JING Customer Service Team
  4. Rating
    20%

    3 months ago

    Tea's taste greatly disappointed me

    I tried this tea for the first time in a café in London and immediately fell in love with its rich flavor. I asked the café for the name of the tea and later found this website. The ordering process on the website was fast and convenient, but after brewing it, I realized that it's not the same tea that I had in the café. It has a completely different taste, more like cheap black tea from a regular store.
    ---------------------------------------------------------------------------------------------------

    Hi Dmitrii,

    Thank you for your honest feedback regarding the Assam Breakfast tea purchased from JING.

    JING strive to find the highest quality tea's for their customers to enjoy and all items are tasted thoroughly prior to purchase from our suppliers to ensure the optimal flavour from the product.

    I can only apologise that your have been disappointed with this tea purchased at this time. JING have not received any similar complaints of this nature, but would of course like to investigate this further for you. If you could kindly email our team on [email protected] we will be happy to look into this with our production team for you.

    Warm regards,

    JING Customer Service Team
  5. Rating
    80%

    9 months ago

    Beautiful cup of tea

    I tried this at a hotel in UAE and loved the full bodied taste first thing for breakfast. However not all batches tend to have the same strength. Overall I would still choose Jing tea over anything else.

    ------------------------------------------------------------------------------------------------

    Hi Mona,

    Thank you for taking the time to place a review.

    It's great to hear that you enjoyed the full-bodied taste of Jing tea. Strength and flavour can vary from batch to batch due to factors such as sourcing, processing, and brewing methods. It's not uncommon for variations to occur.

    If you have any specific questions about tea or need recommendations, please do get back in contact.

    Kind regards,

    Jing Tea customer services
  6. Rating
    60%

    10 months ago

    Strong but not as good as previous orders.

    Disappointed that the leaves this time are not as large as previously and the taste although strong has lost most of the previously great 'breakfast tea' taste.


    ====================
    Hi Koirash,

    Thank you for taking the time to provide feedback on our tea. We're sorry to hear that the recent batch didn't meet your expectations in terms of leaf size and taste. We assure you that we have not changed the grade of our tea, and the size of the mesh is the same as it has always been.

    We strive to maintain consistency in our tea's strength, colour, and flavour, but we understand that sometimes there can be slight variations due to factors beyond our control. Nonetheless, we appreciate your feedback and take it seriously.

    To discuss this further, please get in touch with us with your contact information at [email protected].

    We look forward to hearing from you.

    JING Customer Service Team
  7. Rating
    100%

    11 months ago

    Wow - packs a punch!

    Was so delighted with this tea when it arrived, I tried in in the evening. Bit of a mistake - it is strong, flavourful and malty, so I had 3 cups. Then could not sleep! Very much a morning pick me up, delicious and robust.
  8. Rating
    100%

    1 year ago

    For folks who like good, strong builders tea!

    This tea is robust and full bodied. Deliciously strong, but not overly bitter. One for folks who like good, strong builders tea!
  9. Rating
    100%

    1 year ago

    A definite assam standard

    An excellent assam breakfast tea. I have sampled other brands and always come back to Jing’s assam breakfast for a well rounded and full flavoured strong pot of tea.
  10. Rating
    100%

    1 year ago

    No other tea compares!

    Delicious as always! I honestly can't find a better tea
  11. Rating
    100%

    1 year ago

    Delicious!

    Full bodied and full flavoured a perfect blend for those who like me prefer a stronger tea . First tried the Assam blend at a hotel stay and absolutely loved it so just had to buy it. A morning staple I won't be without now.
  12. Rating
    100%

    1 year ago

    10/10

    The taste, aroma and freshness is absolutely amazing. This is just the best in the market. Will be buying more, as soon as mine is done. :)
  13. Rating
    100%

    2 years ago

    Fantastic Early Morning Pick-you Up

    Over the past 18 months I have become obsessed with tea and this was one of the first Breakfast Teas I tried and I always come back to it. It packs a malty punch and is my early morning with milk staple now. Highly recommended.
  14. Rating
    100%

    2 years ago

    Great breakfast tea

    I have been looking for quite some time for a full flavoured Assam tea. This hits all the marks. Full flavoured but not overpowering. Love it.
  15. Rating
    100%

    2 years ago

    The Breakfast Tea!

    A frequent buyer of this tea as it’s the go to for breakfast. A true experience of flavours and a powerful taste.
  16. Rating
    100%

    2 years ago

    Assam heaven

    My morning tea has to be perfect, it’s what gets me out of bed in the mornings. I love the Assam blend as it hits the spot - a perfect balance of flavour and strength. I’m a big fan of the loose tea and make sure I never run out. I even take it with me when staying with friends!
  17. Rating
    100%

    2 years ago

    Yum!

    I don’t usually have Assam but after trying some out at my daughter’s house I’m converted and so bought myself the biggest bag!
    A good morning it will be from now on.
  18. Rating
    100%

    2 years ago

    The best English breakfast tea EVER!

    I absolutely love this tea. I cannot start my day without it! I’m very particular about how I drink it - freshly boiled water in a bone China mug. You can taste the difference between this and other teas. It’s strong and robust but doesn’t leave a bitter aftertaste and it goes perfectly with my non-dairy (oat) milk too.
  19. Rating
    100%

    2 years ago

    Ideal breakfast tea

    The Assam tea is a perfect balance of med-strong taste for a cup of tea in the morning. Highly recommended
  20. Rating
    100%

    2 years ago

    The Best

    I've tried hard to find a tea as good as this from a company that doesn't charge so much for postage! I've failed to date, so I'll keep buying for the moment. it's the lovely malty taste that does it for me every time.
  21. Rating
    100%

    2 years ago

    Everyday for years now I’ve started my day with your Assam breakfast tea - I love it!

    Fresh, clean, aromatic and full of flavour- a truly great loose leaf tea. Thank you.
  22. Rating
    100%

    2 years ago

    well rounded and smooth.

    My first taste of Jing breakfast tea was a treat for my taste buds.
  23. Rating
    100%

    3 years ago

    A very tasty loose leaf tea

    This tea is the best loose leaf Assam that i have tried. It has a very aromatic, malty and refreshing taste.
  24. Rating
    100%

    3 years ago

    Delicious smooth

    I’m so, so happy I found this. It’s my gold standard. I’ve only tried the loose leaf in the 2 cup pot and keen to see what the tea bags are like for travel. Thank you to JING for not compromising and please never stop or change this tea. I don’t think I can go back to any another tea - I’m scared to say this but it’s pretty perfect for me.
  25. Rating
    100%

    5 years ago

    Strong without bitterness

    Very impressed, arrived yesterday, had a stronger cuppa this morning than usual and it still wasn't bitter. Bold but balanced flavours, looking forward to waking up to this tea.
  26. Rating
    100%

    5 years ago

    PLENTY INTENSE

    This tea is pretty intense. I can see why one would usually have it for breakfast. I tried drinking it in the evening once, but it just didn’t seem appropriate. It says on the pack that it is ‘rich, malty and rousing’, and I can definitely taste the rousing. I still find the range of adjectives that it is OK to use when describing these teas quite amusing. This is quite a cunning, zippy, industrious tea, with plenty of spunk and a soupçon of leather sofa.
  27. Rating
    100%

    6 years ago

    Now that's what I call T

    I was fed up of drinking bog standard regular box tea. So I decided to try tea leaves instead. I spoke with Jing Tea and they where very helpful, as to which I was assigned a variety box to find out what I liked and what I didn't. Never tried loose tea before but my first venture into the loose tea was the Assam Breakfast and all I can say is WOW.

    ASSAM BREAKFAST REVIEW
    I might of made it a bit to strong with being new to all this, but this tea lived up to its name and its description. Its rich full bodied with a very strong taste it has some kick too which is just what I was looking for, its not sweet but has somewhat of a slight bitter tang to it. Overall this is so far my best cuppa ive had in a long time. Combine this with some Lindt Dark Chocolate or better and oh my that's it you don't need anything else its like a party on your palate it works so well with dark chocolate for sure...

    Thanks Jing Tea
  28. Rating
    100%

    6 years ago

    Now that's what I call T

    I was fed up of drinking bog standard regular box tea. So I decided to try tea leaves instead. I spoke with Jing Tea and they where very helpful, as to which I was assigned a variety box to find out what I liked and what I didn't. Never tried loose tea before but my first venture into the loose tea was the Assam Breakfast and all I can say is WOW.

    ASSAM BREAKFAST REVIEW
    I might of made it a bit to strong with being new to all this, but this tea lived up to its name and its description. Its rich full bodied with a very strong taste it has some kick too which is just what I was looking for, its not sweet but has somewhat of a slight bitter tang to it. Overall this is so far my best cuppa ive had in a long time. Combine this with some Lindt Dark Chocolate or better and oh my that's it you don't need anything else its like a party on your palate it works so well with dark chocolate for sure...

    Thanks Jing Tea
  29. Rating
    100%

    7 years ago

    Just what the doctor ordered!

    Breakfast at Gidleigh Park, Chagford - a great 'hit' from a stunning cup of tea.
    I had to ask what it was (though I have never before been inclined to do so).
    "Assam breakfast from Jing", the charming waiter replied.
    I've had repeat prescriptions ever since and use it at all time of day an night - to impress visitors!
  30. Rating
    100%

    8 years ago

    My new found love of tea

    JING Assam Breakfast tea is amazing. I rang and spoke to the customer service team who were lovely and very helpful. I would highly recommend, JING tea have made me love tea again, thanks to the team
  31. Rating
    100%

    8 years ago

    As a breakfast tea should taste

    Nice rich flavour and taste, too much of this tea and it would taste bitter and too strong but measured sensibly is a delight first thing in the morning.
  32. Rating
    100%

    8 years ago

    The Best

    Ive allways purchased assam breakfast tea. Its a nice rich taste just like tea should be. I will try one of the other teas, but assam is my favourite..
  33. Rating
    100%

    9 years ago

    Glass double thickness cups and teapot

    Wonderful double thickness cups surprisingly cool to the touch but keeps tea very hot. Nice teapot also for making two cups of very nice Assam tea. Very pleased. The little timer is most useful also - well done!
  34. Rating
    100%

    9 years ago

    Unbeatable Breakfast Brew!

    Quite simply the best breakfast tea I have ever come across. I use about 4 grams per cup, infused for 4-5 mins and drunk with milk. Makes getting up on a Monday morning much less arduous!
  35. Rating
    100%

    12 years ago

    Surprising smooth and round in flavour

    Excellent, pleasant and agreeable to drink. Good value quality price.
  36. Rating
    100%

    13 years ago

    Delicious!

    The Breakfast Assam has short, broken leaves, very small and pale chocolate in color. I steeped my leaves for about 3 minutes, using about 1.5 tablespoons for a 23 oz. pot and nearly boiling water. The leaves open up and unfurl to color the steeping tea a deep and rich amber. Its mellow, rounded scent I suppose could be described as malty. I found the flavor to be more to the slightly sweet and honeyish than the malty, but when I think of malty, I think of beer, and this wasn't beerlike to me at all. The color of the tea is gorgeous, full and dark, reminiscent of coffee. The scent of the tea is rich and the flavor is so rounded and easy to drink that I was hooked at once. I did taste the slightest bitterness as I finished my first cup, so I'm glad that I limited my steeping to 3 minutes. More would have been to excess, and I will knock 30 seconds off my first steeping of this tea next time around. I had one other great infusion from this tea, also steeped for 3 minutes, and then a weaker third infusion that nudged me to give up the leaves to the compost as the taste was expiring. I have to say that this naturally sweet, smooth and beautiful deep amber tea was really something wonderful. It would be delightful iced, and I expect that it might bring out a different set of flavor strengths. This tea opens up the world of black teas to me. The assam really impresses me as it is so without bitterness, and the flavor has a sweet fullness that I associate with perfectly ripe, completely in season fruit - like raspberries picked from backyard canes. Full and mellow, richly sweet. Delicious!
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