Careers at JING

Role:                                 JING Content Executive

Reports to:                     JING Marketing & Communications Manager

Direct reports:              None

Location:                         Belgravia, London

 

Why We Are Here

 

JING is on a mission to help tea lovers connect with a better world of tea – a world of distinctive flavours, diverse cultures, human stories and, of course, incredible tastes. We source and share single garden teas with purity and clarity of flavour. Each tea expresses the unique character of the people, place and nature that work in harmony to create it, brought to life through years of travelling to tea gardens and forming personal relationships with the producers who share their commitment to teas of the highest quality and environmentally responsible farming methods. Enjoyed by food lovers around the world, our tea can be found in over 70 countries – from world famous locations including The Savoy, Mandarin Oriental, Four Seasons and the Tate – through to local cafes and restaurants committed to delivering the best food and drink experiences.

Why you are here

JING is a dynamic company with ambitious consumer growth aspirations over the coming years. Having built such strong foundations and a reputation out of home in high end hospitality, we want to empower as many people as possible to explore a better world of tea in their homes. We are looking for a content creator to join the team with a passion for storytelling. This person will inspire and enable consumers to switch to better tea choices through the creation of excellent content and help deliver a step change in the awareness and desire of the brand amongst consumers.

 

Responsibilities

The primary responsibilities of the role are outlined below:

 

Content Generation:

·       Create excellent and disruptive content in line with the brand guidelines to be utilised across consumer communications including earned, owned and paid channels

·       Drive new customer acquisition and existing customer retention by delivering impactful, inspiring written content in line with the comms campaigns

·       Manage all content that gets uploaded to the website, including editing and proofing journal articles and working with the Content Creation Executive to source and resize imagery

·       Work with the Tea Experience Team to create written copy for new product launches, including product packaging and product web descriptions that brings their unique characteristics to life in an accessible but inspiring way

·       Deliver engaging content for the website to keep it fresh and relevant, including communicating new news

·       Create bi-weekly SEO focused journal articles as briefed by Ecommerce team to optimise brand search rankings

 

ECRM Programme:

·       Create content for weekly newsletters in line with the monthly ECRM calendar

·       Create content to populate onboarding, upsell and cross-sell, review request and referral emails in line with ECRM strategy

 

Social media:

·       Work with the Marketing & Communications Manager to create disruptive and on-brand organic social media posts

·       Write copy for paid social media ads

·       Assist with daily scheduling of organic posts

·       Community management

 

Influencer Programme:

·       Support Marketing & Communications Manager to deliver the ongoing influencer programme, creating content for associated marketing materials eg leaflets

 

 

Administrative support

·       Support Marketing & Communications Manager, eg product send outs, organising content on the shared drive, event logistics etc.

 

 

Experience & Competencies required

The Content Executive is expected to have the following experience and competencies:

·       Minimum 2 years’ experience in a consumer facing marketing, brand or comms role, ideally with a purpose-led food or drink brand

·       A passion for food and drinks and an affinity for tea

·       Creativity with a strong attention to detail

·       Natural ability to story tell through written communication

·       Strong organisational skills

·       A team player who is able to work independently when necessary

·       Keen to learn and stay on top of latest trends in communications and the food industry

·       Collaborative with strong influencing skills

 

Behaviours required

Deliver Excellence – full accountability for delivery of results and projects on time in full, ensuring delivery of team, desire to win, pro-active and self-motivated with strong work ethic

Strive For Better – Challenge the status quo, push boundaries

Act With Integrity – high levels of honesty and openness, sensitivity to team, sustainable decision making (business and environment), consider impact of actions on others

Passion For People – Embrace diversity, invest in people, foster collaboration, celebrate success

 

Why work at JING

 

·       Dynamic growth agenda

·       High levels of autonomy

·       Friendly and passionate environment

·       Location in heart of London

·       Flexible working from home policy

·       Employee rewards and first access to new products

·       Unlimited tea to enjoy in the office

 

Remuneration & Benefits

 

·       Competitive salary based on experience

·       Annual bonus scheme based on KPI delivery

·       25 days’ holiday per year (pro rata) plus bank holidays on top

·       Birthday off

·       2 days of paid leave per year available for volunteering / charitable work

·       Pension employee contributes min 3.5%, JING contributes +2% (so 5.5%) up to a max of 8%

·       Death in Service life insurance

·       Health Cash Plan

·       AVIVA health insurance

·       Employee Assistance Programme

·       Cycle to work scheme

·       Long service recognition with extra days of paid leave awarded to employees on hitting 3, 5 and 10-year milestones

Generous employee discount on jingtea.com